Salt & Wonder is a limited run independent magazine portraying the roots and new movements of the culinary startup culture in Europe, directed together with two dedicated creatives and friends. One city at a time, our finely designed issues chronicle the chefs and innovators who are drawing from the past and shaping the future of food, issuing every year. We never expected for the project to grow as much as it has. From an idea in our heads, to bookshop shelves and in the hands of travel-minded foodies across the globe; Voted as Kickstarter Favourite. and partnering with some of our favourite brands like FREITAG.
Through my career I was able to meet with many innovators and doers, who’s thoughts, words and actions inspired me on my creative journey. I always ended up getting into in-depth conversations with them, leaving with a lot to tell to people. Over time these conversations and meetings started to become written interviews & portraits for different kinds of media.
1/ Where The Wild Reigns, The Pioneer Story of Saltverk in Iceland, Salt & Wonder Print Magazine, 2018
2/ Paul Ivic, TIAN Restaurant Vienna, Vegetarische Küche Made in Austria, feinkoch Magazin, 2019
During my work in digital communication and food styling I connected with food from different angles, which led me to producing diverse creative and journalistic editorial content.
Telling the story of a brand or product right on Social Media by using all it’s creative potential is what I’ve done professionally for 4 years working in creative agencies. I create visual and editorial frameworks for brand’s digital communication. As a creative director I have helped evolve social media storytelling by producing concepts, elaborating visual styles and social media editorials for +50 brands from different fields like Audi, MINI, Ja! Natürlich, Starbucks, Teekanne, Ultimate Ears, LinkedIn etc.
I fell in love with travelling early. After living a year abroad and continuous different experiences from road-tripping, backpacking, to nature hide-outs and buzzing city times - for leisure and work - travelling became part of my creative work and life, and a source of inspiration, always trying to dive deep into the culture and analyzing the places from all their angles.