Strategy, Branding + Storytelling
Spring 2017 / Issue I Salt&Wonder: The New Old Lisbon
Co-Founder of Salt & Wonder. A independent print collection that is going beyond the surface of the start-up movement in cities of change, tracking roots to understand new directions. Salt & Wonder is an independent magazine portraying the roots and new movements of the culinary startup culture, one city at a time. The first annual print issue is dedicated to Lisbon. Have a Taste
Spring 2018 / Issue 02 Salt & Wonder: Rising Tides in Reykjavík
2018 / Salt & Wonder Natural Storytelling
Foundation of a new creative studio. We want to foster cultural understanding in a natural and creative way. To inspire by showcasing extraordinary concepts and brands and shed light on details and aesthetics. We believe that in a world of uniformity people will once again value the odd. Still a niche area but clearly in growth we are looking to the small, the hidden, the often overseen.
Find more about our work here
2014 & 2016 / Social Media Content & Concepts
Building up the digital channels for various brands with strategies, concepts, creative content, photo-settings and editorials such as Audi, Teekanne, Ja! Natürlich, ImmobilienScout24, Skiny Bodywear a.o.
Summer 2015 / Organic Stories, Austria
Giving a stage to Organic and Local Farming in Austria. Portraying selected farmers producing for Ja! Natürlich in a video documentary series and supporting this new wave of sustainable, local way of farming in Austria.
see more at youtube.com/janatuerlich
Summer & Autumn 2016 / A Food Concept
Bringing my inspiration from 3 weeks on the road in Portugal to life in a first design project for studies. Creating a place that connects Portugal and Munich - a takeout bar concept in Munich rooted in young wine, local fish and strong roasted coffee to bring a fresh Atlantic breeze to the Isar.
Direction of a Culinary Concept Book, Creative Direction Salt & Wonder Issue 02, Storytelling @saltandwonder