Salt & Wonder is a limited run independent magazine portraying the roots and new movements of the culinary startup culture in Europe, directed together with two dedicated creatives and friends. One city at a time, our finely designed issues chronicle the chefs and innovators who are drawing from the past and shaping the future of food.
We never expected for the project to grow as much as it has. From an idea in our heads, to bookshop shelves, coffee tables and in the hands of travel-minded foodies across the globe; Voted as Kickstarter Favourite. and working together with some of our favourite brands like FREITAG.
Through my career I was able to meet with many innovators and doers, who’s thoughts, words and actions inspired me on my creative journey. I always ended up getting into in-depth conversations with them, leaving with a lot to tell to people. Over time these conversations and meetings started to become written interviews & portraits for different kinds of media.
I do portraits for Print Magazines, Online Magazines, Brand Websites like Salt & Wonder, feinkoch studio, Ja! Natürlich
During my work in digital communication and food styling I connected with food from different angles, which led me to producing diverse creative and journalistic editorial content.
I create Short Stories, Essays, Website Copy and Branding Material (Manifestos and Philosophies) for Food Brands, Producers, Restaurants, Bars Hotels and Cafés.
Have a look: Changing With the Seasons, Prado Restaurante
Written food pieces for feinkoch, Vienna / Prado Restaurante, Lisbon / Rooftop Smokeshouse, Barcelona / Wagner’s Juicery, Munich
I’ve always been visually driven and attached to aesthetics. Arranging, puzzling, geeking out on small details, getting creative with ingredients, colors, shapes - I like to play with our visual perception to put products, recipes and food experiences into the right light.
I do photo-concepts, ideas, sets and recipes to be used in digital and print in close collaboration with trusted photographers.
Telling the story of a brand or product right on Social Media by using all it’s creative potential - visuals, editorial, strategic branding, strategic content management is what I’ve done professionally for 4 years working in creative agencies.
I create visual and editorial frameworks for brand’s digital communication. As a Creative Director I help evolve your social media storytelling by producing Social Media Concepts, Visual Styles and Social Media Editorials.
I worked on digital concepts for +50 brands from different fields like Audi, MINI, Ja! Natürlich, Starbucks, Teekanne, Ultimate Ears, LinkedIn etc.
I fell in love with travelling early. After living a year abroad and continuous different experiences from road-tripping, backpacking, to nature hide-outs and buzzing city times - for leisure and work - travelling became part of my creative work and life, and a source of inspiration, always trying to dive deep into the culture and analyzing the places from all their angles. By publishing the independent travel magazine Salt & Wonder, we found a creative outlet and developing a way of telling travel stories.
I tell stories of travel for brands and magazines through all its connected aspects like where to stay (hotels), what to eat (restaurants), where to hang (bars and cafes) and what to see (nature and culture), to others, may it be through printed essays or digital articles.
The Hoxton Hotel, London / Home Away from Home, with Pillows, Amsterdam / Creative Barcelona, with Rooftop Smokehouse